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Our Mission:

To gather businesses and individuals that promote progressive policies while advocating for responsible firearm ownership

To promote businesses that meet the groups ideals

To create a socially healthy approach to firearms that works for the people to enhance safety and limit misuses.

To promote social programs that reduce the necessity of firearm use

To study more-successful implementations (although not perfect) of firearm policy, such as Switzerland

To oppose toxic/established gun culture

We Support

  • Firearm safety and education

  • Ethical business practices

  • Reasonable regulation that addresses core-issues, not superficial labels

  • Industry professionalism and accountability

  • Secure storage and responsible handling practices

  • Sustainable and transparent supply chains

  • Risk reduction practices

  • Community engagement

We Oppose

  • Toxic culture that promotes hate

  • Profits over people

  • Negligent or unsafe practices

  • Business practices that undermine safety

  • Reckless marketing

  • Industry behavior that damages public trust

  • Exclusionary practices

How we will get there:

  • Promote healthy business practices in member companies

  • Share resources, marketing, and social platforms

  • Community education, limit outside propaganda

Member Companies

Contact Us

Interested in working together? Fill out some info and we will be in touch shortly. We can’t wait to hear from you!